BUILDING BETTER TRUCKS SINCE 1947.
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Gene Morris built his first two trucks while employed at Ashland Oil Company in Ashland, Kentucky. After six years with Ashland, he decided to use the experience he had gained to begin his own business. In 1945, Gene returned to his hometown of Alexis, Illinois, and opened a small welding and fabrication shop. He noticed the fire engines he repaired in his shop were poorly built and knew he could build a higher quality truck.
In 1947, Alexis Fire Equipment Company was born. The original facility employed four men and could accommodate only three to four units at a time. Gene discovered a market opportunity in rural Illinois and Iowa for his product. With dedication, pure hard work, and extensive traveling, Alexis Fire Equipment grew rapidly.
In 1963, an addition was built which doubled the manufacturing capacity and enlarged the office space. In 1974, another addition was built for truck fabrication. The original building was then converted to a parts warehouse and support facility. Alexis Fire Equipment thrived in the mid-70s, at the height of federal revenue sharing. In 1989, the company evolved again and began to specialize in the manufacturing and service aspects of the business, which contributed to company growth along with sharpened marketing efforts.
Family dedication is the foundation for the successful operation of Alexis Fire Equipment. Jeff Morris, son of Gene Morris, started working at Alexis while attending Bradley University. After graduation, he became Alexis Fire Equipment’s chief engineer, providing education to his fellow employees and customers. Jeff, now president of the company, has a great deal of gratitude to his father. “I’m managing the company now, but the credit goes to Dad for building this business.”
The company that began with Gene and his family has grown into a multilevel corporation with an ever-expanding staff of dedicated employees and skilled craftsmen. Since Alexis Fire Equipment opened their doors in 1947, pride has prevailed in both the positive attitude of employees and the quality of their workmanship. Even with the company’s significant growth over the years, Alexis Fire Equipment continues to provide their customers with a personal, family atmosphere — to which the Morris family and Alexis employees are devoted.